About us
We believe in a society where no one should have to suffer in silence. Green Ribbon exists to create visibility, support, and open conversations about mental health.
The Initiative: Green Ribbon Sweden
Green Ribbon Sweden is run by Understand – The Foundation Against Mental Ill-Health, a non-profit organisation dedicated to combating mental health problems and breaking the stigma that many still face. Through our Green Ribbon campaign, we aim to create a symbol of hope, support, and awareness — a symbol that reminds us of the importance of mental health and solidarity.
Our Vision
Our vision is a society where no one has to suffer in silence due to mental health issues. Through education, awareness, and support, we strive to change attitudes and foster a positive dialogue around mental health. We want to break the stigma and encourage people to seek help — without shame.
Curious About Understand – The Foundation Against Mental Ill-Health?
Learn more here: Understand Foundation – We care about how people feel
Our Work
01
We Raise Funds
We want to make it easy for you to support our cause in a way that works for you. You can choose to make a one-time donation, contribute to an ongoing fundraiser, or become a monthly donor.
Have your own idea? Turn it into reality by starting your own fundraising campaign!
Where Does the Money Go?
- Supporting research – We donate funds to research focused on mental ill-health.
- Supporting other organisations – We provide financial support to other organisations working in the field of mental health.
Please note: At this time, individuals cannot apply for funding.
02
We Spread Awareness About Mental Health
Reducing stigma and promoting positive attitudes around mental health requires knowledge. We strive to share that knowledge — while also inspiring and empowering people to meaningfully support those around them who are struggling. Together, we can make a difference.
03
We Advocate for Mental Health in the Workplace
How does mental ill-health affect your employees — and your bottom line? What can employers do to show they genuinely care about their employees’ well-being, on a deeper level? And how can the world of work act credibly and contribute to shedding light on this major social issue?
What are companies doing to take a stand and build a strong workplace culture where open conversations and well-being are prioritised?
The workplace is a key arena for reducing stigma — The Public Health Agency of Sweden
Meet the People Behind Green Ribbon Sweden
Here you can get to know the team behind the initiative — and why we do what we do.
Oscar Wilkenson
Oscar holds a degree in Economics from Lund University and has many years of experience as a leader in international companies. He has also lectured on leadership and founded several businesses. Oscar has long had a deep interest in mental well-being in the workplace — especially the role that organisational culture and leadership play.
Julia Cornu
Julia studied Management at Malmö University and has many years of experience as an HR and business leader in both global corporations and entrepreneurial settings. She has led strategic initiatives to improve health and well-being on a global level and is passionate about sustainable leadership. Julia is dedicated to building organisations where people thrive, grow, and are given the right conditions — and to strengthening access to knowledge, understanding, and support, both for individuals and society at large.
Mia Norgren
Mia studied Leadership and Organisation at Malmö University and has extensive experience in HR and IT across global companies. She has worked as a project manager and led change and IT transformation projects. Mia is deeply committed to psychological safety and how organisations can create healthy and effective working environments.
Linus Zackrisson
Linus holds a degree in Behavioural Science from Lund University and has spent the last 25 years working in executive recruitment and HR. He is a published author and has delivered thousands of talks on his areas of expertise. In recent years, Linus has become increasingly involved in the field of mental health, where he also lectures and provides training.
Get in Touch!
We look forward to hearing from you and are happy to help with any questions or thoughts you may have.
You can reach us by phone or by filling out the contact form below — we’ll get back to you as soon as possible.
+46 707-165 765
Don’t hesitate to contact us — we’re here for you!